Do you want your company to scale efficiently? Look for an enterprise release manager (ERM). An ERM protects and manages the movements of releases in multiple environments.
This includes build, test, and production environments. They ensure that there is a proper structure in place for managing all a company’s projects and releases. The ERM manages the multitudes of projects simultaneously. At the same time, they ensure efficient management and maintain track of all the projects.
In today’s blog post, we’ll talk about why the enterprise release manager role was created and the role of an ERM in your organization. Then, we’ll discuss what skills to look for when hiring an ERM and whether you really need one.
Why Does The Role Exist?
Today’s enterprises have a large number of portfolios. Enterprises are working on an increasing number of independent projects simultaneously. There is rampant decentralization in deployment and release responsibilities among companies now.
The companies are delegating these responsibilities to individual development teams. However, it’s not an easy task to keep track of all these individual projects as an organization.
So what exactly constitutes enterprise release management? It is nothing but a set of practices. The role of the enterprise release manager is seeing an increasing demand in the IT hiring market.
What’s the reason behind it? An ERM efficiently manages and tracks the increasing number of software projects from the development to production stage for growing IT companies.
What’s the Role of the Enterprise Release Manager?
That’s all well and good, but you must be wondering, what sort of duties the ERM will perform?
An enterprise release manager sits at the intersection of strategy, execution, and operational stability. Their primary responsibility is to ensure that software changes move from development to production in a controlled, predictable, and repeatable way—without disrupting the business.
At an enterprise level, releases rarely involve a single application or team. Multiple projects, shared environments, cross-team dependencies, and strict compliance requirements all introduce complexity. The ERM exists to manage that complexity.
Specifically, an enterprise release manager:
- Defines and governs release plans. They establish release schedules across multiple projects and align those schedules with business priorities. This includes identifying risks early, resolving process bottlenecks, and ensuring that dependencies between teams are understood and managed.
- Monitors release progress and performance. ERMs track milestones, delivery metrics, and readiness indicators to ensure releases stay on schedule and within scope. If timelines begin to slip or quality risks emerge, they intervene before small issues become production incidents.
- Coordinates communication across stakeholders. The ERM acts as a central communication hub for release-related activity. They ensure development teams, QA, operations, and business stakeholders are aligned on scope, timelines, and deployment plans. They also help clear service backlogs and manage competing release demands.
- Reviews release readiness and gating criteria. Before deployment, the ERM verifies that quality gates, testing requirements, and compliance checks have been satisfied. They ensure that only validated and approved functionality progresses to production.
- Collaborates with engineering and DevOps teams. Enterprise release managers work closely with release engineers to understand branching strategies, code merges, and CI/CD pipelines. They evaluate how changes to infrastructure, environments, or automation may impact delivery timelines.
- Maintains visibility across all active initiatives. At the enterprise scale, it’s easy to lose sight of how many parallel changes are in motion. The ERM maintains an overarching view of release calendars, environment usage, build dependencies, and configuration changes. This centralized oversight reduces collisions and deployment conflicts.
- Drives continuous improvement. Release management is not static. ERMs regularly analyze metrics, post-release feedback, and incident trends to refine processes. They identify inefficiencies and introduce improvements that make future releases faster, safer, and more predictable.
In short, the enterprise release manager transforms what could be chaotic, decentralized delivery into a coordinated and governed release ecosystem. Their role is not just about pushing code—it’s about protecting stability while enabling change.
Skill Breakdown of a Release Manager
The skills that you should look for when hiring a release manager are the following.
1. Release Management
This skill helps the release manager in improving the release processes. A skilled release manager defines the exact roles and responsibilities of developers who participate in release management and also creates procedures and templates. They also implement a framework for supporting and escalation in release management.
2. Project Management
Every release manager should have knowledge about project management. A release manager uses their project and change management knowledge to improve the release process. It also helps them keep track of the progress of the project or projects they oversee.
3. Quality Assurance
A release manager has to work with multiple departments like development and QA. Hence, an ERM skilled in QA can clarify and document the requirements concerning a new release. Also, this skill helps them manage production applications and handle the implementation responsibilities as well.
4. Software Development
Lastly, knowledge of software development is valuable in the release management domain.
An ERM skilled in software development is better at visioning between the hardware and software teams. It also aids them in overseeing the successful delivery of the project to the stakeholders. It’s not a must-needed skill, but being able to understand how code works or how an application is structured is definitely a bonus.
What’s the Enterprise Release Manager Process?
The enterprise release manager process might differ within organizations, as it needs to be tailored to the organization’s structure or project variables to ensure a successful release management process.
However, let’s look at a concise and simplified overview of what the process of the ERM looks like.
- The planning and scheduling process: The ERM structures the release process here. Deadlines, timelines, requirements, scope, and the quality and efficiency of your release management are defined and structured. This is needed to ensure your software delivery is successful.
- Building and managing releases: Software development takes place here. Every team works based on predefined requirements. DevOps, automation, continuous integration, and continuous delivery or deployment (CI/CD) are employed here.
- Testing: This is more of an iterative process because as bugs are identified here, they get fixed (building and managing). Test-like user acceptance testing (UAT) also takes place to ensure it meets end users’s standards. This is needed for implementation and release.
- Release and deployment management: A final quality assurance test ensures the release meets the requirements and all checklists defined in the planning stage. Once everything is checked out, the build is deployed into a live environment.
- Release support: End users are educated about the new release. The release is also monitored, and any lingering issues are identified and addressed in the next iteration.
4 Best Practices for Enterprise Release Managers
These practices aim to smoothen the process of the software delivery cycle consisting of multiple projects. The goal of release management is to release software efficiently and timely. It contains subprocesses like creation, scheduling, and coordination of the software delivery process.
The most important part of this whole process is managed by the enterprise release managers. It includes the delivery of entire production chains such as software, hardware, and infrastructure configurations.
There are additional focus areas for technical release managers. These include building code, database structures, and configurations of the application. In essence, they manage the whole development process. Their goal is to ensure the adoption of best practices in the development architecture.
Here are four best practices for ERMs.
1. Coordinated Release of Multiple Projects
Maintain a consolidated event calendar in a large composite release. Here, the large composite releases include all projects across the company. This process also governs the deployment of these projects within the enterprise operating environment.
2. Environment Management
Track the work-effort and required capacity for the process of software delivery. Support the scheduled use of shared persistent environments or opt for the application of automated provisioning of environments. This can be accomplished through the use of a continuous integration pipeline.
3. Oversee Creation With Dashboards
Dashboards will help you capture key metrics and performance indicators. You can view data for all resources, release processes, and gates in one place. A dashboard empowers all stakeholders in identifying the work progress. Therefore, it also allows the ERM to benchmark the release management process.
4. Continuous Improvement
An enterprise release manager is a data-driven person who loves capturing metrics, as mentioned in best practice number three. These metrics can also be used to gain a deeper understanding of the different release processes and how they can be further optimized.
An ERM should be focused on continuous improvement to push the delivery processes to the next level.
For example, an ERM might notice that a particular release pipeline has slow build times. Here, they might discover that the required libraries aren’t cached on the server. This means that the build pipeline has to download these packages for every single release, which slows down the pipeline. A skilled ERM will fix this issue.
Project Manager Vs. Enterprise Release Manager
An enterprise release manager (ERM) is responsible for everything involving planning, managing, testing, and deploying software across the various cycles of your projects. The main focus of this role is:
- managing the software release cycles to satisfy interdependencies,
- quality benchmarks are met,
- ensuring issues that arise are resolved and
- software deliverables get deployed successfully in your production environment.
On the other hand, the project manager role is more comprehensive. A project manager, for lack of a better word, manages your projects. Thus, the project manager role is involved in:
- everything from planning to overseeing and executing of project,
- scheduling and communicating with stakeholders,
- defining the project constraints—resources, time, quality standard, and budget,
- Resources allocation,
- and ensuring the defined and specific goals and objectives of that sprint or project’s lifecycle are achieved.
But isn’t that the same thing? are project manager and enterprise release manager the same role?
Is Release Manager The Same as A Project Manager?
As you’ve seen, release managers should have knowledge about project management. Some people wonder, then, whether release manager is just a different name for project manager. Is that so? Actually, no. Sure, there are overlaps between the two roles, but they’re still too different jobs.
Think of a project manager as a higher-level role. A project manager cares about many concerns related to taking a project from beginning to completion. They schedule meetings and elaborate their agendas, give estimates to the project’s sponsors, manage the budget for the project—including maybe approving each purchase personally—evaluate the need to bring in more talent, and manage the hiring process when it’s time to do it.
The release manager is a lower-level role, in the sense that’s more technical and closer to the trenches. As you’ve seen, the release manager is responsible for managing the release cycles, ensuring each release makes it to production as efficiently and safely as possible.
In short: the release manager and project manager do different yet related things, and they should work closely in the organization.
Do You Need an Enterprise Release Manager?
You must be thinking that there won’t be a need for ERM, as DevOps and automated releases are available today. However, you still need someone to tell the system when to release and decide which features to group in a release. Furthermore, you will also require a release manager to decide when to start the QA testing process.
Automation is easy, but knowing what exactly one needs to automate is important. That’s where the need for an ERM arises. A skilled enterprise release manager helps the team have crystal clear insights about each segment of the delivery pipeline. It’s beneficial for companies that aim to make the DevOps and continuous deployment process truly automated to recruit an ERM in the DevOps team.
You must be wondering now: how much would that cost me? Well, if you research sites such as Glassdoor, you’ll learn that a typical ERM salary is 104K to 189K per year, which is comparable with salaries for mid-level software engineers in the US.
Conclusion
The role of the enterprise release manager is evolving. However, the need for enterprise release managers won’t subside anytime soon. Many industry experts still vouch for the importance of enterprise release management.
Organizations can surely benefit from an ERM for continuous improvement in the release process. Hiring an enterprise release manager leads to efficient utilization of budget and ensures a project releases on time—and who doesn’t want that?
Last but not least: great tooling never hurts, right? Enov8’s offerings include a powerful ERM platform that can manage all of your releases and deployments. Start your evaluation today.
